The Center of Excellence for Tourism Business Management and Creative Economy (TBUS) focuses on raising the standard of academic outputs to the international level by creating a mechanism to drive and promote research activities. Our aims are also to build a network of researchers from multidisciplinary fields, and to collaborate with international scholars in research, academic development, and exchange of researchers, including the development of researchers in Postgraduate study, both Thai and foreigners. To drive the knowledge society, we also focus on the development of research projects to receive funding from external funding agencies for driving the local community and the country’s development according to government and university policies. Continuously, we contribute academic services and knowledge transfer to society. Our values have adhered to the ethical principles of researchers.

The Center of Excellence for Tourism Business Management and Creative Economy (TBUS) focuses on research and academic services, training, seminars, and transferring knowledge and technology. We employ our experts in marketing through Thailand 4.0 and digital marketing, branding, and packaging design, including tourism management and service quality development to create a competitive advantage for the tourism industry in southern Thailand. Furthermore, our members also focus on human resource management, the sufficient economy in relating to community business, economic return analysis, finance, investment, and the selected topics in management for the creative economy and sustainable development.